Want to bring Kingdom of Chess to your city?
Your Vision. Your Academy. Your Setup
Why choose a Kingdom of Chess Franchise?
Starting an education business from scratch means building everything yourself - from the curriculum and hiring coaches to marketing, student management, and day-to-day operations. With Kingdom of Chess, the core systems are already built.
A Proven Academy Model
Curriculum & Coach Training
Marketing & Business Systems
Support From Setup to Growth
The demand
Parents already want this
Chess is one of the few things a parent will pay for without being sold on it. What is missing in most neighbourhoods is somewhere to do it properly a room, a coach who has been trained, and a syllabus that goes somewhere.
What you would run
Your room. Our curriculum.
The space, the team and the families in it stay local, because that part cannot be franchised. Everything behind them the syllabus, the coach certification, the platform, the tournaments is already built and already running.
The honest part
A centre fills because you show up
We bring the playbook, the training, the launch campaign and the coaches. What no franchise can bring is somebody local who answers the phone, walks the parents round, and is there on opening night. That part is yours.
See what you would actually be running.
The story behind the idea and why we believe it can work in your city.
What you get with Kingdom of Chess Franchise
From the first planning meeting to the day your academy opens, we help you build the foundation.
01
Before the opening
6 things, all of them included.
We get you ready.
Everything that has to be true before a single family walks in the room, the team, and the pipeline that fills it.
End to End Centre Setup Support
Coach hiring, and the KOC certification behind it
Sales and admin training for your team
Your own landing page, wired to a CRM
A pre-launch marketing campaign
The marketing and student acquisition playbook
02
The opening
6 things, all of them included.
We open it with you.
The week everything becomes real. You are not running your first day on your own, and you are not inventing the lesson plan on it either.
Grand opening execution, run by people who have ran one
Local activations from the brand and event playbooks
The full curriculum, live from your first class
KOC course materials in every student’s hands
Centre management SOPs for the day to day
Your students join the global KOC community
03
After the opening
6 things, all of them included.
We keep it growing.
The part most franchises stop at. Reviews you can act on, coaches who keep getting better, and reasons for families to stay.
Tournament, carnival and workshop frameworks
Performance reviews on enrolments, retention and revenue
Continuous coach development and upskilling
Social media and content support, month after month
More out of the space and the hours you already have
A person to call, whenever you need us
Pick the one that best fits you
The same curriculum, the same coaching standard and the same systems in all three. What changes is how much of it is yours: a room inside a space you already pay for, a shopfront of your own, or the whole building.
Smart Point
A preschool, academy or learning space that wants a second revenue line out of a room it already pays for without hiring a coach.
Starting from
300 sq ft
Batch capacity
30 students
ROI
~6 months
Runs on the KOC platform with an online teacher. No coach to hire.
Investment from ₹3.80 lakh
Indicative your full cost sheet is built with you.
Prime Centre
A preschool or academy ready to turn that room into a professional, coach led chess center with an identity of its own.
Starting from
600 sq ft, Your Own
Batch capacity
50 students
ROI
~8 months
A dedicated on site coach, hired and certified with our help.
Investment from ₹6.30 lakh
Indicative your full cost sheet is built with you.
Flagship Academy
Designed for aspiring entrepreneurs ready to invest in their own space, build a professional chess academy and create a long term business of their own
Starting from
600 sq ft
Batch capacity
50 students
ROI
~12–14 months
A dedicated on site coach, and the room to build a coaching team.
Investment from ₹8.30 lakh
Indicative your full cost sheet is built with you.
Have a different idea? That is a conversation, not an exception.
The three above are our standard formats, not the only ones. Every location, space and business goal is different and the model, the investment and the setup can be shaped to fit yours. Bring us the idea, and we will work it out with you.
Your six-step journey to opening a chess academy
From choosing your franchise model to welcoming your first students, we guide you through each stage of setting up your Kingdom of Chess academy.
Choose your model
Choose the franchise model that fits your space, investment and business goals.
Complete the partnership
Complete the required documentation, agreement and onboarding process.
Finalise the location
Select a suitable location based on space, accessibility, and your local market's needs.
Set up the academy
Get support with interiors, furniture, equipment, branding and learning resources.
Build local buzz
Launch your pre-opening marketing and start generating local enquiries.
Open the doors
Launch your academy with opening-day support and welcome your students.
Questions You May Have Before Getting Started
No, you don't need to be a professional chess player or coach. Kingdom of Chess provides the curriculum, coach training and systems needed to run the academy.
The investment starts from ₹3.5 lakh and varies based on the franchise model you choose. The final investment depends on factors such as your location, space and setup requirements.
Not necessarily. Depending on the model, you can use an existing preschool, academy or learning space, or set up a dedicated Kingdom of Chess centre.
Yes. Kingdom of Chess supports you with coach hiring, training and certification. The coaching setup depends on the franchise model you select.
Yes. You receive pre-launch marketing support along with guidance for local promotions and student acquisition. You also get access to marketing resources and systems to help grow your academy.
Support continues after your academy opens. You receive guidance across operations, marketing, coach development, tournaments, student retention and overall centre growth.
Yes. Kingdom of Chess charges a small percentage of royalty on collections after the initial three months. The complete commercial terms are shared during the franchise discussion.
Simply submit your franchise enquiry with your basic details and requirements. Our team will connect with you to discuss the opportunity, investment, location and next steps.
Bring Kingdom of Chess to your city.
Tell us about your space and where you are. Somebody on the franchise team reads every enquiry and comes back with the model that actually fits it.
or contact us on [email protected]